Events and reports
Dynamic and Direct - Mobile Entertainment Evolved
Mobile Asia Congress: Tuesday, 18 and Wednesday, 19 November 2008
We're excited to bring together the leaders of the mobile industry and entertainment community for a unique insight into the state of play of the evolving mobile entertainment industry. Over the 18 – 19 November, a high level keynote address combined with an in-depth analysis of the industry from top executives from the world of music, games, movies and entertainment will deliver a thought-provoking snapshot of the market.
Topics include:
- The Olympics and the impact on content consumption
- Is it the devices that drive the music, or the music driving the devices?
- Taking games to the mass market – how to get beyond the niche
- Operator strategies for being the one stop shop for entertainment
- Mobile cinema – delivering the movie experience
- How are entertainment services evolving and what does the future hold?
Mobile Advertising – Linking the New Value Chain
Mobile Asia Congress: Thursday, 20 November 2008
(Part of the joint session with Mobile Money Symposium - from Advertisement to Transaction)
With clear leadership and innovative thinking, mobile advertising could be a US$5 billion to US$13.5 billion industry by 2011. On Thursday, 20 November 2008, hear top industry executives define the path to success at the GSM Association’s new Mobile Asia Congress session: Mobile Advertising – Linking the New Value Chain. For companies that want a share of the huge revenue potential of mobile advertising services, cooperation and a solid strategy are essential. This event gives an unrivalled insight into the working practices of those leading the market.
The Mobile Asia Congress will see prominent thought leaders from across the value chain:
- Examine successful strategies for mobile marketing campaigns
- Define the value of mobile for advertisers from personalisation & targeting to measurement & metrics
- Analyse the role of the agency and how to manage expectations and deliver realistic campaigns
- Identify the crossover point between mobile and other channels
- Discuss what brands need to turn them onto mobile
- Define the key elements of a successful mobile campaign
- Highlight the future for mobile marketing and advertising
This session occurs during the premiere industry event: the GSMA Mobile Asia Congress, being held 18-20 November 2008 at the Cotai Strip® CotaiExpo™ at The Venetian Macao-Resort-Hotel.
Click here to see the agenda.
