About the Mobile Broadband service mark
Research carried out by the GSMA and Microsoft demonstrated that there is a significant un-tapped market for Mobile Broadband devices on the one hand and that consumers are confused about what and how to buy on the other.
To address this demand, a cross-industry group of the worlds’ best known mobile and IT companies came together to create the Mobile Broadband service mark.
It was created by a top global design agency, Landor and researched worldwide (US, Europe & Asia markets) with home and business users.
Launched in Autumn 2008, it is now being rolled out across devices and marketing materials globally.
