Programme Overview
Background
In anticipation of the next wave of revenue-generating services, members of the GSMA’s Board and Strategy Committee launched an internal review of the market for new devices and services at the GSMA’s 2008 Board Meeting in Cairo. The lead sponsors for this project were KTF (South Korea) and Softbank (Japan).
One of the key study conclusions concerns the fact that there is an important role for the mobile industry to generate awareness of new solutions and usage scenarios, and to facilitate the development of highly-scalable and lower-cost devices.
Initiative launched
The Embedded Mobile initiative was announced at Mobile Asia Congress 2008 with Huawei as the first partner. The next major event is an industry showcase of innovative devices and applications at Mobile World Congress 2009.
