Connected Living is a market development initiative whose mission is to help mobile operators accelerate the delivery of new connected devices and services. Our target is to assist in the creation of 700 million new mobile connections, whilst stimulating a number of service trials and launches in the Automotive, Education and Healthcare sectors. The Connected Living programme is also working with the city of Barcelona, the Mobile World Capital, to develop and showcase smart city services. At a high level our focus is on:
- Eliminating existing barriers that require collective action (e.g. roaming)
- Stimulating health, automotive and education implementations where operators provide more than network connectivity
- Promoting the necessary supporting evidence that will convince major stakeholders to work with the mobile industry and will unlock the potential market demand
- Through a high level cross-industry promotional campaign, Connected Life, provide a visionary platform to inspire and accelerate the development of an ‘everything intelligently connected world’.
The proliferation of connected devices will create a significant revenue opportunity for mobile operators; will put the mobile industry at the centre of connecting adjacent industries; and ultimately deliver the connected life. According to the latest report published by Machina Research, in 2020 the total number of connected devices will grow from 9 Billion today to 24 Billion, with half of these incorporating mobile technology. This huge growth in devices will create a total revenue opportunity of 1.0 trillion USD for mobile operators (representing a seven fold increase on 2011 expected revenues for Connected Living Programme key market sectors). However, network traffic revenues represent only 34% of the total and it is expected that 55% of the total revenue opportunity will be addressed by mobile operators.
The growth of this market depends not only on the increase of the number of new connections, but also in operators providing value added services and covering more than the network traffic connectivity part of the value chain. At the moment, there are also a number of challenges that are limiting operators to reach the full market potential, such as poor understanding of adjacent industry requirements, complex and fragmented value chains and in some cases lack of awareness of the opportunity.
Please browse our programme pages to understand the detail behind our work, in particular we commend you to review the key documents that each vertical has published over the last 12 months, subjects include market sizing reports, regulatory policy papers, architecture and technology roadmap reports to highlight a few.
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